Novaon AutoAds, the largest ad optimization platform in Southeast Asia developed by the Digital Novaon Group, has won the Third Prize at the “Vietnam Talent Award 2018” in the promising digital product category.

On November 20, 2018, the Vietnam Talent Award ceremony was held at the Cultural Palace of Nationalities in Hanoi. Initiated by the Vietnam Promotion Fund for Vietnamese Students and jointly organized by the Dân Trí newspaper and VNPT Group, the Vietnam Talent Award is a prestigious national award that seeks and honors outstanding individuals who have made valuable scientific research contributions for the benefit of society. In 2018, the award celebrated its 14th year and focused on the theme “The Power of Digital Technology,” aiming to promote successful ICT products that leverage new technologies and align with the ongoing strong trend of digital transformation.

Competing in the promising digital product category, the “Novaon AutoAds – Southeast Asia’s Largest Ad Optimization Platform” created by a team from the NOVAON Group proudly secured the Third Prize, worth 50 million VND, at the Vietnam Talent Award 2018. The product garnered high praise for its positive impact on over 15,000 businesses. Novaon AutoAds offers more than 10 technology-driven features that enable businesses to automate several activities throughout the process of setting up, reporting, and optimizing online advertising campaigns.

Utilizing SaaS (Software as a Service) technology, customers can start using the service in just 30 seconds without any installation. The user-friendly international standard interface allows customers to become proficient in just 5-10 minutes. According to customer feedback, NOVAON AutoAds has contributed to increasing the effectiveness of online advertising campaigns by over 30%.

After receiving the award, Mr. Tran Trung Thanh, Chief Technology Officer of NOVAON AUTOADS, shared, “We are extremely honored to receive this prestigious award. The award serves as a great source of encouragement, empowering us to continually develop our product and deliver valuable solutions to hundreds of thousands of businesses in the region, contributing to the reputation of our nation’s technology sector.”

The 2018 Vietnam Talent Award in the ICT sector consisted of three main product categories: Promising Digital Product, ICT Startup Product, and Connecting Mobile ICT Product. This year, the judging panel decided not to award a First Prize due to the lack of a product deemed worthy of the top spot. This once again demonstrates the fairness and transparency of the Vietnam Talent Award.