Brands Vietnam | Which agency was named at Meta Agency of the Year 2022 thanks to the effectiveness of Conversational Marketing?
On August 3, 2022, Meta announced the Business Messaging: Agency of the Year 2022 award. In which, Novaon Ads, a member of Novaon Digital, was honored to be the unit in Vietnam to receive the award in the Business Messaging category.
Meta Agency of the Year 2022 is an award that recognizes the creative application and innovative combination of agencies. This award not only recognizes the professional achievements of Novaon Ads in particular, but also proves the success of Novaon Digital in general after a strong transformation to create comprehensive brand experiences for customers.
Quickly see the “bright spot” of Conversational Marketing
According to a survey by Meta, 73% of Vietnamese consumers surveyed use Business Messaging. About 40% of Vietnamese consumers said they increased the frequency of chatting with businesses, 39% more than before the pandemic. At least 1 in 3 Vietnamese consumers chat with businesses once a week.
Messaging is a form chosen by many Vietnamese consumers and is part of the consumer’s shopping journey. Business Messaging carries strong attraction and saw explosive growth during and after the COVID-19 pandemic.
Changing user behavior leads to the formation of many market trends that force marketers to quickly adapt, update and catch up with trends to apply to their customers:
- Users need more private conversations, better information security.
- Customers need to be taken care of in a timely manner, provided with the appropriate information according to their needs.
- Continually respond in a timely manner when customers need information about the brand’s products or advertising activities.
- From there, quickly utilize the specific behaviors and information of customers, increasing the conversion rate for businesses.
Novaon Ads realized the potential to solve the above problems when it had access to the Messaging Platform, including the Meta Business Messaging tool.
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Currently, Conversational Marketing is a method to bridge the gap between consumers and businesses. Conversational Marketing is based on elements of modern technology and application platforms. These are some forms of business-to-customer conversations on messaging platforms.
Instead of communicating with customers in the traditional way as before, through chat messages, businesses can easily connect and approach customers and give them the best service experience. increase conversion.
In the process of upgrading customer experience, always looking for new solutions, applying more technological elements and creating content, to maximize efficiency and create a more positive experience for customers.
Share the secret of “guaranteed victory” for brands
In the past 3 years, according to Novaon Ads, agencies need to pay special attention to promoting the application of Conversational Marketing, improving and applying in 3 main approaches:
- Flexible use of Messaging Platforms including Business Messaging, update the latest information about Messaging Platform to propose to customers.
- Maximize effective application of automation technologies such as NovaonX Chatbot with Messaging Platform, to bring a “smooth” experience to customers.
- Continuously creating and diversifying Creative Format in rich content and materials for Messaging Platform.
From those three approaches, Novaon Ads has successfully implemented many big campaigns for brands in Vietnam and in the region.
It can be seen that, in the journey of digital transformation of customer experience, the application and upgrading of new tools is extremely important and necessary. Therefore, with technological improvements, new innovations of Novaon Ads and the Meta team such as Business Messaging tools will help brands quickly approach and understand their own customers.
Winning at prestigious awards has recognized the efforts of the creative team from Novaon Digital in general and Novaon Ads in particular. This is also the motivation for Novaon Digital to constantly exploit the power of Strategy – Technology Solutions – Creative thinking and innovation, developing more interesting and effective solutions for marketing communication campaigns in the future. future. From there, creating comprehensive brand experiences, especially in the context of digital technology.
The Business Messaging: Agency of the Year 2022 award once again encourages Novaon Digital in its journey to become a trusted strategic partner of enterprises, the choice of customers in each campaign and in the journey of building lasting brands.
(According to Brands Vietnam)
About the Agency Of The Year award 2022
Meta Agency of the Year is an award from Meta, recognizing the creative application and innovative combination of agencies and businesses that have made impressive contributions to the communication and marketing industry. In 2022, Novaon Ads is the media agency in Vietnam to receive the Meta Agency of The Year award in the Business Messaging category.
About Novaon Ads
Novaon Ads (ROI-Driven Media Agency) – a member of the Novaon Digital ecosystem. Novaon Ads is a Media Agency that provides an optimal experience of Digital Marketing performance on advertising channels.